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商品編號： 85314 出版日期： 1985/05/01 作者姓名： Rich, Stanley R.;Gumpert, David E. 商品類別： Other 商品規格： 7p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
A well-conceived business plan is essential to the success of an enterprise. Whether you are starting up a venture, seeking additional capital for an existing product line, or proposing a new activity for a corporate division, you will have to write a plan detailing your project''s resource requirements, marketing decisions, financial projections, production demands, and personnel needs. The plan must reflect the viewpoint of three constituencies: the customer, the investor, and the producer. Too many business plans focus excessively on the producer.
涵蓋領域：
Business plans;Business writing;Entrepreneurship;Strategic planning
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